No Keys = No Cheese

"No Keys = No Cheese"
Isaiah Jackson
A clever play on the original phrase coined by Andreas Antonopoulos "Not your keys, Not your Bitcoin". 
"No Keys = No Cheese" means if you do not self custody your Bitcoin yourself, e.g. by removing it from the exchanges, then technically you do not own it.  One of Bitcoins most useful attributes is allowing individuals to be fully sovereign. 

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